Case Studies

  1. Home /
  2. Case Studies

New Product Market Entry Proposition for a Leading Horizontal Directional Drilling Manufacturer

Industrial establishments that use horizontal directional drilling are generally guided by a set of rules. The proven quality, efficacy, and safety of the products are of utmost importance to companies that use horizontal drilling. The client, a leading manufacturer of Horizontal Directional Drilling, had developed a new product and wanted Data Feature’s insights to formulate a go-to-market strategy to launch their new product in the market.

Challenges

Industrial establishments that use horizontal directional drilling are generally guided by a set of rules. The proven quality, efficacy, and safety of the products are of utmost importance to companies that use horizontal drilling. The client, a leading manufacturer of Horizontal Directional Drilling, had developed a new product and wanted Data Feature’s insights to formulate a go-to-market strategy to launch their new product in the market.

Solutions

Data Feature conducted extensive interviews and reached out to industry experts to draw information about why companies use a certain brand and what would lead to a change of mindset in terms of brand loyalty. At the same time, Data Feature also conducted research involving other end-user industries such as Oil and Gas, Telecommunication, Electricity Cable and Drain pipe. Data Feature further presented the client’s product to industry experts to study their first impressions.

Results

Results

The findings delivered by Data Feature helped the client with market attractiveness and product positioning matrix of various players across the globe. The opinions of stakeholders helped in deriving an effective marketing plan, which in turn helped the client to decide exact route to enter in the market with new product.