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Market Segmentation to Meet Customer Needs for a Leading Player in the fungicide Industry

The complexity of the chemicals sector and the high requirements of the industry, pushed a leading supplier of Copper fungicides to revamp their marketing strategies. The company approached Data Feature to help with detailed market segmentation so they could better understand consumers and competition.

Challenges

The complexity of the chemicals sector and the high requirements of the industry, pushed a leading supplier of Copper fungicides to revamp their marketing strategies. The company approached Data Feature to help with detailed market segmentation so they could better understand consumers and competition.

Solutions

Data Feature understands that players in the chemicals industry are good at manufacturing processes but they have outsourced marketing services for consumer value creation. Through extensive primary and secondary analysis, Data Feature has come up with data that will help client with necessary qualitative and quantitative information, which is necessary to understand the target market and increase their reach in the market. Also, Data Feature helped the client in with information about key players who acts as a key opinion leaders in the market for this industry.

Results

Results

Key findings helped the client successfully to build a customer-centric sales team that will efficiently meet customer demands. With the holistic picture of the market, the segmentation client was in a position to develop a strategy to penetrate into the market.