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Case Studies
Market Segmentation Analysis for a Transformer Manufacturing Organization
An esteemed client, engaged in the manufacturing of transformers, was seeking to explore market opportunities and potential viability of the metallurgy and petrochemicals industries, on account of gauging the various hurdles faced by end-users of the power industry.
Challenges
To decipher the potential viability of the metallurgy and petrochemical industries with the aim of analyzing any discrepancies that end-users of the power sector may presently face.
Solutions
Through extensive data mining, Data feature collated and analyzed all available references pertaining to metallurgy and petrochemicals from both online and offline sources including news articles, press releases, scientific journals, and technical whitepapers. A detailed analysis of all currently registered patents and device designs was carried out to comprehend available technologies and to determine the future of transformers in other applications. Our expert analysts then compiled data points to assess market potential, total volume, and projected investments, as well as anticipated profit margins, in addition to product pricing and value-chain analysis.
Results
Results
This extensive research helped our client in precisely mapping the market in terms of competition and identifying pain points of key stakeholders involved in the value-chain. Additionally, our client was also able to determine the demand for other applications, which helped them align their manufacturing activities and corresponding budgets. Subsequently, they were also able to successfully establish and implement a robust go-to market strategy towards other concerned fields of interest.
