Case Studies
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Case Studies
Market Penetration strategy for a Manufacturer Known for Its Innovative Medical Devices
A leading manufacturer of medical devices, with the end goal to effectively penetrate into an untapped market, Data Feature’s domain expertise gives them accurate and actionable market intelligence on the market for Electromagnetic Therapy Devices. Also, client has asked for 360 degree perspective on multiple factors such as consumption data, region-wise key players, and factors impacting the growth of this market globally.
Challenges
A leading manufacturer of medical devices, with the end goal to effectively penetrate into an untapped market, Data Feature’s domain expertise gives them accurate and actionable market intelligence on the market for Electromagnetic Therapy Devices. Also, the client has asked for a 360-degree perspective on multiple factors such as consumption data, region-wise key players, and factors impacting the growth of this market globally.
Solutions
Data Feature conducted several interviews to understand market potentiality of the product in the global and regional markets considering acceptability, risk factors, and pricing patterns. Using a bottom-up, top-down approach and pricing analysis approach Data Feature derived data for different territories and regions.
Results
Results
The findings delivered by Data Feature helped the client with market attractiveness and product positioning matrix of various players across the globe. The opinions of stakeholders helped in deriving an effective marketing plan, also used to analyze the performance of the product in the near future in untapped territory.
