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Market Entry Strategy for a leading Glulam Manufacturer in Japan

A leading global manufacturer of Glued Laminated Timber, with the end goal to have an effective market entry strategy in Japan, needed accurate and actionable market intelligence on the modified melamine resin and specific details on phenol resorcinol resin. The client also asked for a 360 degree perspective on various market aspects including consumption data, key players and factors impacting the growth of this market globally.

Challenges

A leading global manufacturer of Glued Laminated Timber, with the end goal to have an effective market entry strategy in Japan, needed accurate and actionable market intelligence on the modified melamine resin and specific details on phenol resorcinol resin. The client also asked for a 360 degree perspective on various market aspects including consumption data, key players and factors impacting the growth of this market globally.

Solutions

After broad research comprising primary and secondary market studies, Data Feature carried out an exhaustive analysis of the modified melamine resin and phenol resorcinol resin and arrived at an extensive set of recommendations for the client regarding the most lucrative segment and region to focus on. Data Feature also offered additional qualitative and quantitative insights to the client for implementing an overall market entry approach to gain a foothold in the Japanese market.

Results

Results

Data Feature’s in-depth insights helped the client acquire a holistic view of the Japan Glulam Market and draft a comprehensive and sustainable strategy to enter in this market. With a deeper understanding of the modified melamine resin and phenol resorcinol resin, the client was able to make a promising incursion in this segment.