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Insightful Market Segmentation For Leading Tennis Strings Manufacturer

A leading Tennis Strings manufacturer faced the challenge of which strings to be marketed in the market. The client wanted Data Feature recommendations to help them reach out to different segments of direct and indirect end users to know which type of strings are accepted and used more and sensitize them about their product line. Their product line was inclusive of Natural Gut Strings, Man-Made Gut Strings, PET Strings and Nylon Strings, etc.

Challenges

A leading Tennis Strings manufacturer faced the challenge of which strings to be marketed in the market. The client wanted Data Feature recommendations to help them reach out to different segments of direct and indirect end users to know which type of strings are accepted and used more and sensitize them about their product line. Their product line was inclusive of Natural Gut Strings, Man-Made Gut Strings, PET Strings and Nylon Strings, etc.

Solutions

By conducting surveys, Data Feature reached out to communities to understand consumer behavior. Moreover, social media strategies were developed for the tennis strings manufacturer to effectively use personas to segment its target market. Data Feature connected with direct users, communities, connected communities, sports institutes, tennis academies for deeper involvement with the brand.

Results

Results

Efficient customer segmentation as per application of product and end-user surveys enabled the tennis strings maker to concentrate its efforts on the specific segment to market its product, targeting the highest number of active users and communities. Data Feature helped the client with effective segmentation of as per the application and also gathered the consumption data across various regions.