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Detailed Market Segmentation for leading CNC Manufacturer

A leading manufacturer of CNC machines, with the end goal to effectively understand the information about CNC machines as per their different types such as High Speed, High Torque, Vertical, Horizontal and Boring CNC, etc. to introduce new product segment into the market, Data Feature’s domain expertise to give them accurate and actionable market intelligence on the market for CNC Milling Machines. Also, the client has asked for a 360-degree perspective on multiple factors such as consumption data, region-wise key players, and factors impacting the growth of this market globally.

Challenges

A leading manufacturer of CNC machines, with the end goal to effectively understand the information about CNC machines as per their different types such as High Speed, High Torque, Vertical, Horizontal and Boring CNC, etc. to introduce new product segment into the market, Data Feature’s domain expertise to give them accurate and actionable market intelligence on the market for CNC Milling Machines. Also, the client has asked for a 360-degree perspective on multiple factors such as consumption data, region-wise key players, and factors impacting the growth of this market globally.

Solutions

Data Feature conducted several interviews to understand market potentiality of the product in the global and regional markets considering acceptability, risk factors, and pricing patterns. Using a bottom-up, top-down approach and pricing analysis approach Data Feature derived data for different territories and regions.

Results

Results

The findings delivered by Data Feature helped the client with market attractiveness and product positioning matrix of various players across the globe. The opinions of stakeholders helped in deriving an effective marketing plan, also used to analyze the performance of the product in the near future in untapped territory.